Like with many aspects of life and business, having solid foundations to build upon is imperative. It’s no different when thinking of marketing your business and services.
Most business owners these days recognize the value of having their website highly ranked and visible in search engine results and have employed SEO experts to help them with this part of their marketing. Any SEO expert will tell you that using SEO is the most important thing you can do. We are a little different to the usual SEO experts though, we should never be used as your sole marketing technique, rather as a solid foundation for expanding your online footprint.
Think of it as you would if you were planting a tree – some people will just dig a hole and put the sapling in the ground. In some cases, against all odds the tree will grow as expected. In most cases, the tree will struggle to maintain a healthy growth and appearance, which can stunt its growth. However, when the soil is prepared according to the trees needs and the tree gets planted into rich, fertilized soil, the tree grows faster and healthier. SEO is like the rich, fertilized soil for your marketing tree.
SEO (Search Engine Optimisation) is one of the key elements when starting to build your marketing strategy and laying its foundations. It’s a process which affects the visibility of your website in a search engine’s unpaid results. These are often referred to as “natural”, “organic” or “earned” results. SEO considers how search engines work – it takes into account what people are looking for, and the terms or keywords they type into search engines. It also identifies which search engines the targeted audience prefers to use.
To better understand how to employ this effective technique and to get started in “preparing the soil” for your marketing growth, get in touch with an Onsite Online consultant today.