Whether you’re running a SEO consultancy in Byron Bay, a PR agency in Ballina, a web design house in Brisbane or a small business coaching setup in Tweed Heads or Lismore you will know that that retaining a competitive online presence is a challenge, for you and your clients.
In order for you to stay ahead of everyone else you have to offer visitors to your website something that others cannot. As an Onsite Online client you already trust us to provide you and your clients with everything from SEO to copywriting – and from today we’d like to add Site Speed Optimisation (SSO) to that list.
SSO is a service that immediately adds value to any website. To the uninitiated it can seem like quite a gargantuan undertaking as it involves dozens of interrelated factors that must be carefully tested and examined. For many of our clients there simply is no time and manpower to get this done internally. And without SSO, much of your SEO and PPC efforts (as well as your social media marketing) will be in vain.
Researchers recently undertook a ranking of the top 100 Australian ecommerce websites to evaluate them for SSO and performance. They found that most local sites are not optimised for fast loading in either mobile or desktop form and that only the minority of sites are light and quick to load. If poor SSO is so prevalent in major Australian sites we can only imagine what it must be like for smaller ones who have much more to lose.
You or your clients might not be competing with clients of these sizes but make no mistake – your customer base is judging you on these exact same factors. If a visitor to your site tries to access it via desktop or mobile and finds that it takes too long to load they will leave. You could be losing valuable business thanks to less than stellar site speed.
Thankfully, the SSO service that Onsite Online offers provides instant results in terms of site loading speed. As time passes you’ll be able to see for yourself how this improves your website traffic and other correlating factors.
If you think your or one of your clients’ websites could benefit from SSO, all you need to do is send us an email today and we will be in touch with you to get the process started.