These days many Online Marketing companies promise a transparent service, monthly updates, proof of rankings etc, but once you’ve been set up and entered into the system these promises can become a distant memory. Unfortunately we’ve seen too many clients unhappy with their Marketing due to not knowing what’s actually going on!
Most business and website owners who have a sound understanding of SEO will know that using it as your only marketing strategy is just plain risky. As search engines are not paid for search traffic, they can (and do) change their algorithms, without warning or explanation. These changes impact on website placements in search results and can sometimes result in a heavy loss of online traffic, damaging your business’s ability to generate leads. A change in the search engines algorithms means there’s no guarantee of continued referral – and you won’t even know it’s happened!