Marketing Risk

Risks with Using SEO as Your Sole Marketing Strategy

Most business and website owners who have a sound understanding of SEO will know that using it as your only marketing strategy is just plain risky. As search engines are not paid for search traffic, they can (and do) change their algorithms, without warning or explanation. These changes impact on website placements in search results and can sometimes result in a heavy loss of online traffic, damaging your business’s ability to generate leads. A change in the search engines algorithms means there’s no guarantee of continued referral – and you won’t even know it’s happened!

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