Are you just starting out in the world of business? Or perhaps you want to expand your existing client base? A great way to do this is to get involved in the community and meet with like-minded people, by taking advantage of the many networking opportunities available here on the Gold Coast! 2015 is set to be a stomper year for fabulous networking events, and finding these events is as easy as 1-2-3!
Like with many aspects of life and business, having solid foundations to build upon is imperative. It’s no different when thinking of marketing your business and services.
Most business owners these days recognize the value of having their website highly ranked and visible in search engine results and have employed SEO experts to help them with this part of their marketing. Any SEO expert will tell you that using SEO is the most important thing you can do. We are a little different to the usual SEO experts though, we should never be used as your sole marketing technique, rather as a solid foundation for expanding your online footprint.
SEO – A Product or a Service?
One of the lead generation services we offer at Onsite Online Marketing is SEO. The point with SEO is that we endeavour to list your website on the first page of Google, when people who do NOT know you, are looking for your products and services. This is done with a combination of content management and other authority building initiatives. Note: SEO listings are not paid Google AdWords listings, rather the organic listings in Google’s main search area. The benefit to your business of a strong SEO campaign is that if you have strong organic Google listings, you can achieve high levels of targeted visitors to your website without paying Google for that traffic.
Without professional marketing services for your business, it is possible the driving force behind your business’s growth and sustainability, client acquisition, will stall (or possibly already has).
Marketing is a crucial element of a business’s strategy. Its the strategy of winning new clients. The process is designed to put your name in front of people looking for your products and services, when they need them AND in a way that these people want to buy from you.
Have you entrusted your business’s marketing to an online marketing agency, or an online marketing consultant? Its a really tricky question to answer as most online marketing agencies these day have people with the title “Consultant”. And then there is the question – does it make a difference?
Well, we do think it makes a difference. At Onsite Online Marketing, we are consultants. What this means is that we come into your business and represent your business in Online Marketing, as if we were an employee of yours, your Director of Online Marketing. We will create a customised strategy for you, if there are costs associated with the strategy we will work out a budget, then we will deploy the strategy and report back to you against KPIs.